I am a product director specialising in mobile F2P games, with over a decade in the industry. Currently Director of Product at Big Pixel Studios (a Time Warner company) working with the Rick and Morty brand. Previously lead product for Angry Birds 2 and founded Rovio London.

In 2013 I wrote the book Free-to-Play: Making Money from Games You Give Away which was published by Pearson and later translated to Chinese and Korean.

I have provided consultancy to the likes of Nexon, Jagex and SEGA and written for Games Industry International, Develop Magazine, Edge, Gamasutra, PocketGamer.biz and the New Statesman.

I have a BA (Hons) Computer Games Design and play a lot of Magic: The Gathering.