Video: Paula Neves on the Psychology of Game Design

Gazeus Games’ CMO, who has a psychology background, talks about building games based on the underlying emotional needs of subsets of players, often called psychographics. I used this tool for setting vision early on in a project and it can equally be applied later to help ideate features and prioritise a backlog. The foundation for Paula’s…

How Fortnite & PUBG Work

Like almost everyone else on the planet, I’ve been playing a lot of battle royale games and asking: Why are these so good? I think there are a few unique things happening in the genre: The games push skill and are willing to punish players for making mistakes, which goes against the trend in game…

Where Work Meets Mind

In recent years I’ve come to realise that being good at your job isn’t just about being good at your particular skillset. Much of work performances is about how your mind behaves and reacts to certain situations. Do you become angry when people disagree with you? Do you work yourself too hard and risk your…

Checkpoints Podcast Interview

I recently appeared on episode 74 of Checkpoints podcast to talk about my life in gaming: From my first taste of Pong to treating anxiety with competitive Magic. Thanks to Declan Dineen for having me on. The entire Checkpoints series is available on iTunes and there are lots of great episodes. It was a real honour…

Build Better Game Products By Asking Why Not What

Note: Much of the thinking in this article has evolved from my practice of the thoughts and theories described by Simon Sinek in his excellent book Start With Why: How Great Leaders Inspire Everyone to Take Action. When talking about our projects we often start with “what” we are making: What the gameplay is, what…

Think Product Not Design

When I interviewed at A Thinking Ape I remember saying “I am a designer” a lot. Often accompanied by “I’m not an analyst” and “I’m not in marketing”. Fortunately for me the interview panel felt I had a decent enough grasp of what I claimed I didn’t know to offer me the Product Lead position.…