4 Predictions for Hypercasual in 2019

Just when the mobile F2P market was threatening to get stale, along came hypercasual. As the star of 2018 with Zynga snapping up Gram Games for $250m and Voodoo raising $200m from Goldman Sachs, where does the genre go next? Here’s my key predictions for 2019. 1. CPIs Will Rise Hypercasual is predicated off buying users…

The Principles of Building A Game Economy

What Is It? Economics is a large field of study covering how and why the production, consumption and transfer of items occur. For example, the UK’s economy is defined by the complex flow of money between corporations, households and the government. Why Is It Important? As games become more complex with currencies being created, used…

Read Mathematics of Balance for Free

Today new industry magazine Wireframe hit shelves across the UK. My eight page article The Mathematics of Balance: Part 1 features, giving a complete introduction to curves and probability. While the mag costs a measly £3, you may know that I’m a big fan of free things. Well, the good news is you can download…

10 Common Mistakes of F2P Product Managers

Being a PM is often equated to being the “CEO of a product” and requires a multi-disciplined skill set including design, business, analytics and leadership all in one person. The complexity and relative youth of this discipline means that PM and other product leaders rarely get the mentorship they need and I see many PMs…

Video: Paula Neves on the Psychology of Game Design

Gazeus Games’ CMO, who has a psychology background, talks about building games based on the underlying emotional needs of subsets of players, often called psychographics. I used this tool for setting vision early on in a project and it can equally be applied later to help ideate features and prioritise a backlog. The foundation for Paula’s…

How Fortnite & PUBG Work

Like almost everyone else on the planet, I’ve been playing a lot of battle royale games and asking: Why are these so good? I think there are a few unique things happening in the genre: The games push skill and are willing to punish players for making mistakes, which goes against the trend in game…

Where Work Meets Mind

In recent years I’ve come to realise that being good at your job isn’t just about being good at your particular skillset. Much of work performances is about how your mind behaves and reacts to certain situations. Do you become angry when people disagree with you? Do you work yourself too hard and risk your…

Checkpoints Podcast Interview

I recently appeared on episode 74 of Checkpoints podcast to talk about my life in gaming: From my first taste of Pong to treating anxiety with competitive Magic. Thanks to Declan Dineen for having me on. The entire Checkpoints series is available on iTunes and there are lots of great episodes. It was a real honour…