Pixel Miner: Designing for Addiction

In the polite society of games addiction is so loaded a term we like to use synonyms such as “sticky”. Semantics aside, I designed Pixel Miner, like any of my games, to be addictive. I wanted to have players entranced not for any mean-spirited reason, but to prove that the games I make are effective…

In F2P You Aren’t At War With Your Players

Too often the free-to-play model is seen as cynical. That businesses are at war with “users” for their wallets. That users are like cattle to be herded in to the pen of your game and their teats hooked up to the IAP machine and *slurp-slurp-slurp*. If the cattle disobey then you prod them, whip them,…

Free-to-Play Review Round Up

With Free-to-Play: Making Money From Games You Give Away out a little while I wanted to round up and reflect the critical reception, which has been overwhelmingly positive. The first professional review came PocketGamer.biz‘s Jon Jordan who said: Those already well-experienced in the field will enjoy Luton’s logic, if not learning much new. Everyone else…

Book Launch Party In Photos

Last Sunday at Loading Bar (Soho, London) I held a small party to celebrate the launch of my book. There was a great turn out of friends and family who enjoyed games, food and cocktails with me. Luckily we had Will Edgecombe on hand to take some photos and they came out great. Thank you…

Why My Book Isn’t Free, But Is

The first thing those with penchant for smugness like to ask of my book (Free-to-Play: Making Money From Games You Give Away) is, “why isn’t it free?” Their lips curl and their eyes shine. The book hasn’t even shipped yet and already I’ve had this asked of me by at least a dozen people, each…

A Technique For Prototyping 2D iPhone Games

I’ve written about how the design process should be filled with quickly testing theories. Videogames are complex and their constituent parts rarely interact in the ways you expect, so getting something working (or not working) quickly let’s you test your design and fix it. Prototyping, therefor, is one of the greatest tricks in a game…

Books For Your Games Business

There have been a lot of books over the years that have refined my thinking on games for the better. Forcing me to question and reevaluate what I believe to be true. Oddly these book are often not written about games at all, but on a whole range of topics. Here are some of my…