The F2P Spreadsheet accompanies my book Free-to-Play: Making Money From Games You Give Away and helps you to calculate KPIs, including:
- Revenue
- Marketing spend
- Net income
- ARPDAU and ARPMAU
- Engagement
- Average daily conversion
- New users
- Churn
- Average CPA
- Average player lifetime
- LTV
Download
[wpcol_1half id=”” class=”” style=””]
F2P Spreadsheet (Apple Numbers)[/wpcol_1half] [wpcol_1half_end id=”” class=”” style=””]
F2P Spreadsheet (Microsoft Excel)[/wpcol_1half_end]