The F2P Spreadsheet accompanies my book Free-to-Play: Making Money From Games You Give Away and helps you to calculate KPIs, including:

  • Revenue
  • Marketing spend
  • Net income
  • ARPDAU and ARPMAU
  • Engagement
  • Average daily conversion
  • New users
  • Churn
  • Average CPA
  • Average player lifetime
  • LTV

Download

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F2P Spreadsheet (Apple Numbers)
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F2P Spreadsheet (Microsoft Excel)
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